The Importance of Testimonials

By Denise Whitmore

Aug 2016

What is a Testimonial?

A testimonial is a written recorded statement from a satisfied customer supporting your credibility and expertise in your field of business. Testimonials are an excellent way of building credibility showing potential customers viewing your website that you are reliable and trustworthy.

Why have Testimonials on your website?

Think back to when you were about to buy a product. Do you rely solely on what that company is telling you? Or do you do some research and read reviews from actual customers and users to get a good indication of how reliable the product is? The success of any business depends on word of mouth and the strength of its reputation. Formal forms of expression such as Testimonials are powerful tools when it comes to strengthening your brand. People rely on reviews of all types of products and services. B2B customers are no different. You are more likely to buy after a good recommendation. A positive review is an extremely effective piece of persuasive content and a must have on any website.


How we can help?

We can gather Testimonials for you and help you display them on your website and social media platforms.  We will contact your customers on your behalf and embed them onto your website for you potential customers to view. We can also arrange for your website to take Testimonies. We can add a Testimonial page where your satisfied customers can leave their review and details to be displayed.

If you would like any more information about the above you can contact us on